Bowl-A-Rama™ & Vans announce major naming rights partnership to bring you Vans Bowl-A-Rama™ 2011 – the biggest yet!

BOWL-A-RAMA™, the biggest concrete event in the Southern Hemisphere, unveils the new naming rights partnership with the original action sports footwear company VANS, taking the event to new levels as well as supporting and heightening the growth of skateboarding as a trend amongst Australians.

BOWL-A-RAMA™ Founder and event Director Chad Ford comments “Solidifying this partnership with VANS is a significant step in taking this event to new heights. The support from such a major player in the industry has aided us in growing an exciting new range of side events and festivities as well as implementing improvements to the event as a whole. VANS BOWLA- RAMA™ will continue to grow alongside the rising shift in skate culture amongst Australians.”

According to figures released by the ABS there has been a cumulative increase in participation amongst both males and females by over 50% over the last three years, illustrating the fact that skateboarding has continued to grow as a major trend amongst Australians.

Vans is game

“Vans has been a sponsor of BOWL-A-RAMA™ since it started in 2004, and we are really excited to have the opportunity to be a part of a Bondi tradition, and help to elevate skateboarding and the global recognition for Vans BOWL-A-RAMA™." Comments Jenn Kong, Vans Senior Marketing Manager Asia Pacific.

“We are really excited about this new partnership and it is testament of our commitment to growing skateboarding in Australia. Our involvement has grown consistently every year as has the event itself and we are dedicated to taking it to a new level.” Said Vans Marketing Manager Deena Slomovic.

For the first time ever the event will be broadcast live online and via television, enabling both Australian and International fans to experience the excitement and atmosphere regardless of their physical location. The broadcast will also include a range of live interviews with infamous skaters like; Bucky Lasek, Steve Caballero and last years teenage runaway triumph Pedro Barros.

In addition to this, 2011 spectators will be able to witness the action live on a jumbo screen located on site adding a new dimension to the overall experience. “The jumbo screen is one of many major site improvements implemented this year.” Comments Ford.

VANS BOWL-A-RAMA™ 2011 promises to be bigger and better than ever and will again bring with it the biggest line up of international skate talent yet seen, as well as a week of festivities celebrating the culture of skate. February 16th marks the kick off of this year’s events launching with WCS hosting the Official Rider Sign In Party at the Beach Road Hotel, in lead up to the Saturday 19th of which all skaters come together to battle it out in the Bondi Bowl for the 2011 title.

Official schedule of festivities and riders announcement to be released December 1st 2010.